The Best Film Promotion Publicity Stunts

James’ Franco Instagram scandal is one of the most talked about topics these days…at least on social media and entertainment websites. The avalanche of young girls believe they have a shot with him and they are posting the most obscure comments everywhere, while the more older crowds debate whether he has done it as a publicity stunt for his new film Palo Alto, based on Franco’s same name novel (actually Palo Alto Stories). 

The trailer for the film conveniently aired on the 1st of April, the same day Franco texted the girl. Again, conveniently, Franco’s character in the film is seducing an underage girl.

What are the other most successful film publicity stunts?


Japanese Cinema (1): The Second New Wave – Takashi Miike

“I don`t think about the audience, I don`t think about what makes them happy, because there`s no way for me to know. To try to think of what makes for entertainment is a very Japanese thing. The people who think like this are old-fashioned. They think of the audience as a mass, but in fact every person in the audience is different. So entertainment for everyone doesn`t exist.”

You can either love him or hate him – either way he is one of the most influential and the most prolific (he has made 55 films in only 13 years) Japanese directors.


When Social Media Met Film Production

For the most people working in the creative industry checking all of the social media known to mankind, multiple times throughout the day, is not for pleasure. The film industry has fully embraced social media and its minions need to keep up.

From creating viral campaigns or alternate reality to the guerrilla marketing or simply building awareness for one’s project  – the marketing campaigns either start on social media, or become successful thanks to it. If you are not being shared – you are not doing something right.

Lets take a look at the most successful online marketing campaigns.


Crowdfunding, the future of filmmaking?

Crowdfunding is the collective effort of individuals to financially support projects initiated by other people usually via Internet.

Although crowd funding can be used in support of a wide variety of activities, I will write about film production and promotion.

Kevin Kelly (“1,000 True Fans”) in 2008 wrote about a class of artists supporting themselves through creating a community of fans who would buy everything the artists produced. They would focus on their fandom instead of a mass popularity.

He continued, “I don’t know the actual true number, but I think a dedicated artist could cultivate 1,000 True Fans, and by their direct support using new technology, make an honest living.”


The most annoying horror film clichés

My guilty pleasure are horror films. I have seen so many of them that almost nothing can surprise me (well, except for the The Cabin in The Woods (2012) – that was unexpected; I still didn’t like it, but at least I was surprised).

The last horror film I watched was “Evil Dead”, a remake from 2013.  I do not know why they used so many clichés in it. Yes, it is based on an old film, I understand that. However, they also tried to make it appealing to the new audiences. Do not mix the two then!

For me everything was ruined when one of the characters runs into a garage to pick up a nail gun and use it against the possesed character. Really?

So, what are the most annoying  horror movie clichés? Or, in case you ever end up in a horror movie, this survival guide might be useful.

1. Location – when you go on a holiday with your friends you will obviously choose a cabin in the middle of nowhere, a haunted house, a house built on an Indian burial ground or a place where many killings occurred, right?


Top-grossing foreign films of all time

As a person who squeaks with joy every time she reads about a new critically acclaimed Mexican, Japanese or Taiwanese films, perhaps I do not represent an average movie goer. To be honest, I do not know many people who share my passion towards these film markets.

So, which foreign, non-English speaking films are appealing for various audiences and became top-grossing foreign films of all time? (more…)

10 Most Overused Movie Lines

People in the film industry dream of creating an original project, a film without clichés of any type. However, a lot of films, no matter how imaginative and creative they might be, get stuck in a ‘movie line cliché’.

Here is my list of top 10 overused movie lines.

10. If you touch one hair on her/his head

Mostly heard in action films.

Among many other films, you could hear it in: Shining (1980), Big (1988), Last Action Hero (1993), Natural Born Killers (1994), The Green Mile (1999), Mickey Blue Eyes (1999), The Manchurian Candidate (2004), Nick and Norah’s Infinite Playlist (2008), and of course Mission: Impossible II (2000).